Why We Left Amazon: Old Salt Coffee’s Commitment to Freshness and the

DECK LOG BLOG

Why We Left Amazon: Old Salt Coffee’s Commitment to Freshness and the 4th Wave Experience

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Shipmates, we’ve got some big news to share. If you’ve been looking for us on Amazon lately, you may have noticed that we’re no longer setting sail on that particular marketplace. Trust us, this wasn’t an easy decision, but it was the right one. And we want to tell you why we made this bold move—for you, our loyal crew, and for anyone who loves a truly fresh, quality coffee experience.

Why We Said “So Long” to Amazon

Amazon is a powerhouse. It puts products in front of millions of customers around the world. But here’s the thing: when it comes to delivering truly fresh coffee, Amazon Prime’s storage and fulfillment process just didn’t cut it. Our coffee wasn’t always reaching you as fresh as we intended, and that didn’t sit right with us. Coffee isn’t meant to be stashed on a shelf for months. It’s meant to be savored fresh, with all its rich, bold flavors ready to make your mornings something to look forward to.

We’re not just selling coffee; we’re delivering an experience—a ritual, a daily moment of joy that starts with the aroma of freshly ground beans and ends with that first warm sip. We realized that if we couldn’t guarantee that experience on Amazon, it was time for us to chart a new course.

Roasting On-Demand from Our Seattle Home

So, we made a bold decision: we pulled our products from Amazon and went back to our roots—quite literally. Now, every bag of Old Salt Coffee is roasted on demand in Seattle, Washington. When you place an order, that’s when we fire up the roaster. No warehouses, no middlemen—just us, our roaster, and a commitment to getting the freshest coffee straight to your door.

By roasting and fulfilling orders ourselves, we’re able to control every step of the journey from the roaster to your kitchen. This means that when you open that bag of Old Salt Coffee, you’re experiencing the flavor as it was meant to be. It’s not just coffee; it’s a full-flavored, aromatic moment that turns your kitchen into your personal café. Every cup carries the care, attention, and quality we pour into every roast—whether you’re grabbing a quick cup before work or settling in for a slow morning.

Embracing the 4th Wave of Coffee

If you’ve heard us talking about becoming a 4th Wave coffee company, this is what we mean. The 4th Wave is about elevating your coffee experience with a focus on freshness, sustainability, and transparency. It’s for the discerning coffee lovers who want to know where their coffee comes from, how it’s made, and who roasted it. It’s for anyone who sees coffee as more than just a drink—it’s an experience, a moment of connection.

By taking control of our roasting and fulfillment, we’re not just selling coffee; we’re crafting a personalized experience. Each bag is roasted just for you, to bring out the best flavors and aromas that make our blends unique. It’s a level of quality you can taste, whether you’re a seasoned coffee connoisseur or someone just beginning to explore the world beyond the average cup.

Leaving Amazon gives us the freedom to do more for you. It means we can create limited-edition blends, experiment with new roasts, and share the stories behind every bean. We want to engage directly with you, our community, and make every cup something worth looking forward to. We’re not just another coffee bag sitting on a warehouse shelf; we’re your coffee journey’s navigator, ensuring smooth sailing from bean to brew.

What’s Next? Your Personal Coffee Adventure Awaits

By stepping away from Amazon, we’re taking charge of our story—and yours. We’re embarking on a new era where quality, freshness, and connection guide our every move. You’ll see it in the way we roast, the way we pack, and the way we communicate with you—because, at the end of the day, it’s all about making sure you have the best coffee experience possible.

This new course gives us the chance to create a more personalized coffee adventure for you. Whether you’re brewing a cup in your favorite mug on a quiet morning, prepping your iced coffee for a busy day, or using the French press for a weekend treat, we want to be part of that experience. When you order from us now, you’re not just getting a bag of coffee; you’re getting a small-batch roast, crafted specifically for you and delivered at peak freshness.

So, if you’re wondering why we left Amazon, it’s simple: we wanted to put you first. We wanted to ensure that every cup you brew is as fresh as it can be, and that means roasting on demand and fulfilling orders directly from our Seattle roastery. It’s a bold course, but one we’re excited to chart with you. We’re here to provide the quality and flavor that turn a simple cup of coffee into something extraordinary.

Welcome aboard, to a new era of Old Salt Coffee. This is 4th Wave coffee, done right, crafted for those who demand more from their coffee. And we couldn’t be prouder to share this journey with you.


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